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Full Version: ATTN: Dog Lovers...Fish Oil Treats for dogs.
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D Sade
We just perfected a Fish Oil Wafer for dogs, called FIDOmega. It will be around 1-1.5 grams of fish oil per 2-3 gram wafer. I've been feeding my dog standard fish oil softgels for a while, and short of the freaky factor when they try to bite into the softgel outside, they LOVE the taste. We were able to use a fish oil powder that will yield 50% fish oil by weight forming a nice tasty treat that dogs will love.

FIDOmega: For mind, body, and coat.

We'd like to try and get feedback from all the dog lovers out there, to see if this looks like something we want to take mainstream.
Colin
Depending on the price,I'd buy it.

My family's beagle was put down as it was completely senile;it would circle a table intil it hads to stop from exhaustion etc.

So there is a market for this I'd think.However,you'd have to largely cater to the class of dickbags who dress their dogs up in snazzy coats for winter walks,to turn a decent profit as the average middle class American dog lover may see this as excessive.
geigertube
If you made some for cats I'd buy them. Or hell, maybe I should just buy some of these and see if the cats will eat them if I break them up. They like fish oil.
D Sade
QUOTE(geigertube @ Dec 19 2007, 04:15 PM) [snapback]443681[/snapback]
If you made some for cats I'd buy them. Or hell, maybe I should just buy some of these and see if the cats will eat them if I break them up. They like fish oil.

Yeah, this is tricky.

After the wafers, we will try to perfect some squishier ones for cats. I find cats don't tend to like "crispy" treats as much.

Besides, we need to perfect the softer treats for the upcoming PetProBiotic treats.

I'd be happy to send you a few samples to try on your kitties, to see if we SHOULD market for cats, too.
GhostfaceKillah
I live in Arizona and have two boston terriers. The weather is so dry here, especially during the winter, that their coats are visibly flaky. Every once in awhile I'll give them fish oil gelcaps, but one of them just carries it around and dispenses of it behind some piece of furniture to dissolve and stink up the apartment. I'm sure they'd love fish oil enhanced dog treats, although their food already contains DHA/EPA (although I'll bet at a fraction of an effective dose).
D Sade
QUOTE(GhostfaceKillah @ Dec 19 2007, 07:10 PM) [snapback]443720[/snapback]
I live in Arizona and have two boston terriers. The weather is so dry here, especially during the winter, that their coats are visibly flaky. Every once in awhile I'll give them fish oil gelcaps, but one of them just carries it around and dispenses of it behind some piece of furniture to dissolve and stink up the apartment. I'm sure they'd love fish oil enhanced dog treats, although their food already contains DHA/EPA (although I'll bet at a fraction of an effective dose).

Yeah, we did a lot of checking into supposed Omega-3 enhanced foods, and unfortunately most of them have miniscule doses.

I always give my dogs some fish oil caps when I feel like having my OWN mood brightened...talk about something they know they want to eat, but have a hard time getting over the gelatin softgel.
Odium
Definitely interested in this one!
D Sade
QUOTE(Odium @ Jan 14 2008, 07:38 PM) [snapback]448735[/snapback]
Definitely interested in this one!

Samples are going to be ready NEXT week.

You have no idea the insane response we have on this one. Between the VERY well-known benefits of fish oil and the relationship between REAL people and their pets, we are getting tons of PMs and emails begging us to hurry this one up.

This has actually been our number one priority since the 1st of the year.
lethaljd
I'm definitely interested. Does fish oil in dogs have any correlation to reducing shedding? I know it makes the coat look fantastic.
D Sade
QUOTE(lethaljd @ Jan 15 2008, 08:30 AM) [snapback]448801[/snapback]
I'm definitely interested. Does fish oil in dogs have any correlation to reducing shedding? I know it makes the coat look fantastic.

From what I am picking up, depends on the cause of the shedding. Overly aggressive-immune reaction/allergy/dermatitis reactions WILL be reduced, as well as keeping skin conditioned.

So, a lot of cases I would say yes unless there is something more serious going on.
xjsynx
I have an American Bulldog and would like this item.

Right now I feed her some fish treat (forgot name)
Kimbo
I feed my dog salmon skin from time to time, he seems to really enjoy that. These treats sound good, I'd definitely pick some up for him.
ozzman
This is a pretty good one, not only is it good for coat, but also:

QUOTE
1: Vet Res Commun. 2007 Sep 19 [Epub ahead of print]Click here to read Links
Aggressive dogs are characterized by low omega-3 polyunsaturated fatty acid status.
Re S, Zanoletti M, Emanuele E.

Department of Animal Biology, University of Pavia, Pavia, Italy.

Canine aggressive behaviour is one of the most common problems being reported by dog owners. However, the biochemical basis of this phenomenon remains unclear. In humans, alterations in omega-3 plasma polyunsatured fatty acids and elevated omega6/omega-3 ratio have been linked to behavioural alterations, including aggression. Thus far, however, the relationship between plasma polyunsatured fatty acid status and aggression has not been investigated in the dog. In the present study we sought to investigate whether polyunsatured fatty acid status could be altered in plasma of pathologically aggressive Canis familiaris. Eighteen adult male German Shepherd dogs, aged 4.9 +/- 0.9 years, showing no clinical signs but aggression, were investigated. Eighteen healthy male dogs, aged 4.8 +/- 0.7 years, with a negative history of behavioural and neurological disorders served as controls. Baseline fasting plasma polyunsatured fatty acid composition was determined by gas chromatography. Compared to normal dogs, aggressive dogs showed lower docosahexaenoic acid (22:6 n-3) concentrations and a higher omega6/omega-3 ratio. In addition, they showed reduced cholesterol and bilirubin concentrations compared to their normally behaving counterparts. Altogether, our results suggest that low omega-3 fatty acids may adversely impact behaviour in dogs, resulting in greater propensity to aggression. However, given the cross-sectional design of our study, we cannot claim any causal relationship between the presence of alterations in fatty acid status and canine aggressiveness. Whether omega-3 fatty acids supplementation may be useful to reduce aggressive behaviour in the dog deserves further investigation.

PMID: 17891468 [PubMed - as supplied by publisher]
D Sade
QUOTE(ozzman @ Jan 16 2008, 07:12 AM) [snapback]449006[/snapback]
This is a pretty good one, not only is it good for coat, but also:

Certainly an area that warrants further study.
Dante
QUOTE(Colin @ Dec 19 2007, 04:09 PM) [snapback]443678[/snapback]
to turn a decent profit as the average middle class American dog lover may see this as excessive.


That's a poor observation. The average middle class American is increasingly becoming aware of their dog's well-being outside of trips to the vet and to Wal Mart for a bag of Alpo. We're not talking about a thousand-dollar diamond-studded collar.

At the end of the day it's a matter of marketing: the average person doesn't know they need something until they see it and are convinced that they can't do without it. The price tag and benefits are well within reason of Average Joe appeal.

I have a pyschotic daschund/chihuahua mix that I give flax oil to, which helps somewhat; I plan on switching to fish oil (she'll eat anything - broccoli is a treat to her).
Dante
QUOTE(GhostfaceKillah @ Dec 19 2007, 07:10 PM) [snapback]443720[/snapback]
Every once in awhile I'll give them fish oil gelcaps, but one of them just carries it around and dispenses of it behind some piece of furniture to dissolve and stink up the apartment. I'm sure they'd love fish oil enhanced dog treats, although their food already contains DHA/EPA (although I'll bet at a fraction of an effective dose).


Mine would do that as well if given the chance. Liquid fish oil in a spoon does the trick; did that with flax, when not mixed with the food (would mix it with a healthy human-grade dehydrated food mix for dogs, or just pour some over the natural dry food and shake it around).

It's probably stopped my twelve-pound dog from taking a human life.
chemgoddess1
Did these come out? Would be willing to give them a shot with my 2 pups. One is a very picky eater, the other not so much.
D Sade
The initial batch would not hold together.

In the meantime I have been working with cold extruders to make a moist version. Whichever makes it first will get first release.

I have also been working with the production manager and patent holder to modify the KE-99 that we use in GUT Health to make a granulated enteric coated material that we can dissolve into the fish oil and make a ProBiotic version of the soft treats.
Tkarrde
DSade, what kind of dog do you have...?
D Sade
QUOTE (Tkarrde @ Mar 13 2008, 09:05 PM) *
DSade, what kind of dog do you have...?

We have 2 English Mastiffs and an Australian Cattledog.

BTW, looks like we are going to have these pretty soon in two forms...a wafer type treat which will aid in tooth cleaning, and a soft-moist treat.
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