It is addictive - I'd literally consider myself a recovering PEA+Deprenyl Addict. It became the main focus of my life - for the first time bodybuilding/research came 2nd and if I didn't have the correct combo I would often just stay in bed all day as nothing had the same residual pleasure - even mundane activities - as when seen through the eyes of the pea+deprenyl buzz. I had to take it every 1 1/2 to 2 hours. Alcohol, MJ, ectasy, even caffeine+ephedrine(yes, me likes me "speeders"

) didnt' come close to the continual high of PEA. Eventual, though, the excessive mood swings, impairment in judgement in order to obtain PEA - like any drug - produced financial hazards and personality alterations that were life-changing at the time.
My upcoming article for M&M delves breifly into how PEA is addictive via its stimulation of the same pathways as opiates, nicotine, alcohol, barbituates. A brief excerpt"
"PEA is a psychomotor stimulant meaning that it positively enhances the interplay between motor - or muscular - and mental activities or processes. A slowing in this process is typical of depressive disorders. This psychomotor activation, some research supports, is one of the driving forces behind addictive behaviors. A specific pathway of dopaminergic neurons present in the midbrain, limbic, cortical regions, nucleus accumbens, and amygdala of the brain is altered during self-reinforcing activities(13. These regions, termed the mesocorticolimbic system, are the “drive” centers of the brain that function in incentive motivation and reward. Alcohol, barbiturates, nicotine, opiates, benzodiazepines, marijuana and yes, psychomotor stimulants, (i.e. PEA) all trigger this pathway (11, 12). By prolonging the activity and levels of dopamine and other neurotransmitters, pea can produce changes in the motivational pathways making an individual more prone to drug-seeking behaviors. These pathways are actually very similar to those that mature during memory formation and the learning process. Glutamate is the major excitatory neurotransmitter in the brain and alterations occur in its expression and in neurons to which it binds when these rewarding habits or new skills are developing (15)."
11. Terry E Robinson, Kent C Berridge (2000)
The psychology and neurobiology of addiction: an incentive-sensitization view
Addiction 95 (8s2), 91–117.
12. Pan, Wynn H. T., Hsieh, Min-Chien, Wu, Hsiao-Hua & Lin, Shi-Kwang
Difference in magnitude of psychostimulant-induced extracellular norepinephrine in the ventral tegmental area contributes to discrepant prefrontal dopamine outflow.
Addiction Biology 12 (1), 51-58.
13. Kalivas PW, Nakamura M (1999) Neural systems for behavioral activation and reward. Curr Opin Neurobiol 9:223–227.